2009年5月24日 星期日

Hong Kong designers

It is undeniable that there are not many fashion designers who can be recommended easily by the Hong Kong people. It seems people would not be interested in the brand from Hong Kong. It is because they would associate these brands with reproductions, bad quality and "cheap”. Cheap do not mean the price, it means the low class people prefer to choose local brand but the high class people prefer to choose international brands.

The concept is wrong. Hong Kong fashion designers have their national culture, special creation and personal experience. It must have some points to support that we should support our local brand.

Let introduce one of the successful fashion designers


Dorian Ho

He obtained his bachelors degree in marketing at Boston University in the United States. Prior to his joining the family business, which produces knitwear for major international brands such as Donna Karan and Calvin Klein and at which he served as an in-house designer, he worked for the Australian fashion Label "Country Road".

Dorian established Doriano International Ltd in 1993 and launched his first label "Doriano". "Doriano" is a highly regarded contemporary ladies' fashion label in Hong Kong and China with more than 50 retail outlets throughout the country. His label is now sold in Lane Crawford in Hong Kong, Pois in Singapore and Saks Fifth Avenue in New York.
He is Dorian Ho whose young eponymous label for after-office hours is now sold in Lane Crawford in Hong Kong, Barneys Japan in Tokyo and Saks Fifth Avenue in New York among other leading retail destinations.

Created in 2001 by the Boston University marketing graduate, the Dorian Ho Collection made its international debut on both sides of the globe that year, at the Mercedes Australian Fashion Week in Sydney and at New York’s Seventh on Sixth.
Eschewing the position and power that is his birthright had he taken over the family firm —which manufactures for global brands such as Donna Karan and Calvin Klein — Ho chose instead to “intern”, upon his return to Hong Kong, at the Australian label Country Road before creating his own Doriano label for China in 1993.
He sold it 10 years later to raise the capital for his high-octane Dorian Ho evening collection for the bewitching hours after the sun sets. In response to the overwhelming acknowledgment from the fans, he launched his bridal gown collection in November 2005 as well as opening his first wedding concept store – Dorian Ho Wedding – marking an important milestone on his fashion career.

“I made my niche evening gowns because it is dominated by European names when Asians also have a winning formula for nights out which is dazzling feminine and alluring,” he said.
During November 2006, he is being awarded and being invited as the designer representing Hong Kong in showing his couture collection ‘Chandelier’ especially designed for the Moët & Chandon's Tribute to Asian Fashion Designers
In January 2008, Dorian Ho Collaborated with UPS to create a collection inspired by Equestrian titled Riding on UPStyle (Dorian Ho x UPS).